For trades
We help plumbers, electricians, HVAC, roofers, and towing operators stop losing jobs to missed calls and slow follow-up — using the tools you already own.
Works with Jobber · Housecall Pro · ServiceTitan · QuickBooks · Google Calendar · your phone system.
The problem
Tuesday, 4:47 PM.
You’re under a sink in Sydney Mines. The phone rings — a homeowner with a backed-up basement. It goes to voicemail. By the time you check, they’ve already booked the next plumber.
Friday afternoon.
You sent a $4,200 estimate Tuesday. No reply. You meant to follow up Wednesday, but you forgot. Three weeks later you find out they hired the guy who called them back.
Saturday morning.
You wake up to seventeen unread texts, four voicemails, and a Facebook message. Three of them are leads. Two are urgent. One is a wrong number. You don’t know which is which until you’ve read all of them.
Most trades don’t have a “lead problem.” They have a response problem.
Where you fit
“We just have a phone, a calendar, and our memory.”
You’re in the no-system tier.
No FSM, no CRM. Calls go to whoever picks up. Follow-up depends on whoever remembers.
What you need: A simple lead-capture starter — missed-call recovery, intake flow, lead list, basic owner summary. Light setup, fast payback.
Service: Capture (entry tier)
See the missed-call demo →“We run on spreadsheets, Gmail, and a shared calendar.”
You’re in the spreadsheet-heavy tier.
You’ve built your own system out of tools you understand. It works — until it doesn’t.
What you need: Replace the spreadsheet-and-chaos layer with a workflow that actually responds, tracks, and follows up. Missed-call recovery, lead log, estimate follow-up, daily owner digest.
Service: Capture (full)
See the estimate follow-up demo →“We use QuickBooks, Google Calendar, and forms — but they don’t talk to each other.”
You’re in the basic-stack tier.
This is the largest tier — and usually the best fit for what we do.
What you need: Connect what you already pay for into one lead-response workflow. Phone capture, form intake, calendar booking, follow-up cadence, accounting sync, owner summary.
Service: Capture + integration layer
See the workflow demos →“We’re already on Jobber or Housecall Pro.”
You’re an FSM user.
You bought the software. The workflows around it still need work.
What you need: Make the FSM you already own do what it was supposed to do. Voice agent integrated with Jobber/HCP, intake routing, escalation rules, follow-up cadence, edge-case handling. We don’t compete with your platform — we tune it.
Service: Connect
See the FSM Connect demo →Trades we work with
| Trade | Where it hurts | Best demo |
|---|---|---|
| Plumbing | Emergencies missed at 5:42 PM go to the next plumber by 5:43. | Missed-Call Recovery → |
| HVAC | Replacement quotes go cold without follow-up; maintenance memberships never get sold. | Estimate Follow-Up → |
| Electrical | Larger jobs need real intake; older Cape Breton homes need real qualification. | Sparky McWire (live) → |
| Roofing | Lead-to-estimate-to-job pipeline depends on disciplined follow-up most shops don’t have. | Estimate Follow-Up → |
| Towing | Dispatch is a phone-and-text scramble. The fastest dispatcher wins. | Missed-Call Recovery → |
| Cleaning & landscaping | Recurring scheduling, seasonal reactivation, review requests — all manual today. | Review & Reactivation → |
But Jobber already has AI
Jobber, Housecall Pro, and ServiceTitan are adding AI features fast. We don’t compete with them. We set up the workflow around them — the parts no platform solves out of the box:
The platform handles the table stakes. We handle the workflow that makes it actually run your business.
How a project goes
We look at where leads are slipping through and where automation would have the biggest impact. No pressure, no proposal yet.
Clear scope, clear timeline, clear price. No surprises.
We build it on your tools, test it against real call types, and walk you through how it works.
Go live. Monthly support keeps it tuned as your business changes.
Proof
Call 902-500-9747 to talk to Sparky McWire — our flagship Capture demo. If our own demo can’t handle a real call, you shouldn’t trust us with yours.
Built around Cape Breton-specific edge cases — older homes, knob-and-tube, post-storm calls, insurance claims, out-of-area requests. We know the work because we live here.
We tell you what we won’t automate. The system shouldn’t pretend to diagnose, price, or decide on your behalf — and we’ll tell you exactly where the human stays in the loop.
A free workflow review takes 15 minutes. You’ll come out of it with a list of specific places leads are leaking — and what it would cost to fix each one. Whether you hire us or not.